March 18, 2020

Giorgia Header

When I was thinking about what to study at Uni all I knew was that I loved anything to do with sport, I liked the idea of working in a managerial position and that one day I wanted to start my own business. Sport Management at Cardiff Met seemed liked the perfect course to give me all those skills! 4 years on and I can now say I put a lot of what I learnt into practice and it has really helped me to go on to set up my own sporting business ‘Letzshare’ and do what I love the most.

You might be wondering what Sport Management is?

Sport Management covers such a vast area and various business-related aspects of overseeing sports and recreation. From marketing and events, understanding the consumer, managing people to finances and the economics of sport. The course at Cardiff Met allows you to develop skills and attitudes needed to take up a managerial position in the ever-growing sport industry or start your own business.

Modules include finance, operations, events, media, communications and marketing. These are all skills I learnt and have put into practice along my career pathway: from volunteering at sporting events, working in marketing and media, running my own events, being responsible for finances and now in my first stages of employing people.

I especially enjoyed the sport marketing and events module which was a great opportunity to put the theory we learnt into practice. I learnt how to research, create, promote and run events from scratch. This taught me a lot and gave me the confidence to later on create my own sporting events for women.

My business: Letzshare is all about encouraging more women to try alternative sports, step out of their comfort zone and enjoy being active whilst creating a social environment to meet new people.

The Enterprise module in my second year encouraged me to start thinking outside of the box, experimenting with different ideas and looking into all the initial steps of starting a business. Whilst during my final year I decided to do an Enterprise Project and look at a possible future venture. I was able to access the Centre for Entrepreneurship within the university which gave me the support and confidence I needed to pursue my dream of becoming a business founder.

My business: Letzshare is all about encouraging more women to try alternative sports, step out of their comfort zone and enjoy being active whilst creating a social environment to meet new people. Being a former International Snowboard Cross athlete and lover of most outdoors sports, I looked for a way of making a business out of what I love. I now run a variety of sporting events such as surfing, stand-up paddle boarding, mountain biking climbing and social events with inspiring speakers to explore a variety of themes and encourage women to mingle with likeminded others.

2 years after graduating from BSc Sport Management I decided to pursue another passion of mine which is Media and went on to studying an MSc Sport Broadcast at Cardiff Met.

I have experienced some incredible opportunities through this course: from being on placements with Gabby Logan at the World Athletics Championships, working alongside Clare Balding at the Winter Paralympics and working as a freelance editor for BBC Sesh and researcher for BBC Radio Wales with Colin Jackson and Suzanne Packer.

I have experienced some incredible opportunities through this course: from being on placements at the World Athletics Championships, the Winter Paralympics and working as a freelance editor for BBC Sesh and researcher for BBC Radio Wales.

Whether you are thinking about starting your own business or looking to work in a managerial position in the sports industry, BSc Sport Management at Cardiff Met covers a broad range of skills which will allow you to pursue your dream job. So if you love sport, and like the idea of being in such a position I would highly recommend you go for it!

And remember: take your passion and make it happen.

Wish you all the best!

Giorgia